Content is timely and can only be relevant within a period of time because statistics, offers, trends change over time.
Key factors to consider when Branded Content is being made;
1. Know who you are speaking to!
Developing content is one thing, but you really need to develop the strategy(time, type, keywords…) around your content. Every content should speak about the intent of the brand and at the same time, appeal to the targeted audience. In a nutshell, every single content should represent the brands identity.
2. Make your Brand Stand out from Competitors;
Developing content that serve as a voice to your brand, speaking about the solutions you provide will both help conversions and Site rankings. Every Brand has something that make it unique or in the case where there is nothing; find one.
Standing out without a product or service offering a unique advantage to the user keeps you on the same level with your competition.
3. Learn to promote your content (Online Ads);
Imagine giving a talk for three hours and at some point you realize BOOM!! you don’t have an audience.
Creating content with no visitors is actually a Waste, Costly and Irrelevant.
How can you get you information out?
Online Ads(Advertisement) puts your content on the height of the ladder without having a large number of followers or extra effort. Your website needs to have helpful content that talks about the solutions you provide in a strategic way.
Setting a target for you Ads is very important and will be discussed in our next post. Stay tuned;
4. Tell Them What You Do, Over and Over Again, But add some flair to it; Much of the content you develop will be about the same topics and themes, so learn to have a specific target but in different voice.